The color(s) red and white, with the middle M and apostrophe mark in a red and white candy cane stripe, placed on an angle is/are claimed as a feature of the mark.
The mark consists of the letters sweetMMM's in red on a white background, with the middle M and the apostrophe mark in a red and white candy cane stripe. The image is placed on the box top at an angle. In promotional material it can also be placed vertical or horizontal depending on space. On our hang tags, the word is split: sweet on one line, and MMM's on the second due to size.
SWEET MMM'S