The color(s) yellow, pale yellow is/are claimed as a feature of the mark.
The mark consists of the wording "MATURE, WE KNOW CHEESE, Murray's CAVE AGED, FARMSTEAD, EXCLUSIVE, GOOEY, RICH, BALANCED, COMPLEX, YUMMY, RICH, Murray's CAVE AGED, EVERY BITE at PEAK, ONLY AT Murray's, STINKY, DISCOVER, CAVE-RIPENED, PERFECTION, STINKY, SEASONAL, GOOEY, WE KNOW CHEESE, CHEESES, WE KNOW CHEESE, STINKY, SEASONAL, COMPLEX, Murray's CAVE AGED, RICH, GOOEY, WE KNOW CHEESE, YUMMY, SEASONAL, DECADENT," in pale yellow on a darker yellow (PMS124C) background. The wording "Murray's CAVE AGED" appears each time in a semi-circle; after the first time "GOOEY" appears, there is an outline of a goat; before the second time "GOOEY" appears, there is an outline of a sheep; after the last time the word "SEASONAL" appears, there is an outline of a cow. The entire mark is rectangular and repeatedly tiled, at an upward diagonal.