Color is not claimed as a feature of the mark.
The mark consists of the stylized text "PAYUMORE.COM" above the stylized text "We pay more for gold, Guaranteed!". The "U" in "PAYUMORE" is in the form of a horseshoe that is slanted to the left. There are stars on the "P", the "U" and the "E" in "PAYUMORE".
PAY YOU MORE WE PAY MORE FOR GOLD, GUARANTEED!