Color is not claimed as a feature of the mark.
"SPORTSMANS OR LIQUIDATORS"
The mark consists of the wording SPORTSMANS and LIQUIDATORS, with a fish outline within the Q of LIQUIDATORS and a deer-head outline within the O of LIQUIDATORS, on background in a stylized box, with the letters S and L underneath a hunting rifle crossed with a fishing pole placed between the the aforementioned words SPORTSMANS and LIQUIDATORS.
The stippling is for shading purposes only.