42 services, namely, acting as an application service provider featuring computer programs for providing contextually aware personalized recommendations in the field of home contract services, medical and healthcare services, legal services, professional services and public services, computer programs for providing personal assistance services, namely, providing suggestions, personalized recommendations, booking and planning services in the field of home contract services, medical and healthcare services, legal services, professional services and public services for individuals and groups, computer programs for use in targeting users and suggesting places and items of interest in the field of home contract services, medical and healthcare services, legal services, professional services and public services, computer programs for providing personalized recommendations based on user's interests in the field of home contract services, medical and healthcare services, legal services, professional services and public services, computer programs for providing personalized recommendations, suggestions, reviews, booking and planning services on places, attractions, events, products, and businesses for individuals or groups, and computer programs for providing personalized recommendations in the field of home contract services, medical and healthcare services, legal services, professional services and public services via mobile devices, tablet computers, notebook computers and personal computers based on context in the nature of geo-location, social graph, user history, and user's friend's history