16 paper and printed matter, namely, written articles, manuals, newsletters, pamphlets and periodicals in the fields of business development, leadership, lifestyle, marketing, stress management, performance and personal empowerment; agendas; bookmarks; calendars; desk diaries; printed educational, instructional and teaching materials in the fields of business development, leadership, lifestyle, marketing, stress management, performance and personal empowerment; series of books in the fields of business development, leadership, lifestyle, marketing, stress management, performance and personal empowerment; workbooks in the fields of business development, leadership, lifestyle, marketing, stress management, performance and personal empowerment