Color is not claimed as a feature of the mark.
The mark consists of the words "luluB. Be Here, Wear Joy". The syllables "lulu" in "luluB." are in lower-case type, while the letter "B" at the end of "luluB." is upper-case and cursive. The phrase "Be Here, Wear Joy" appears under "luluB." in cursive writing with each word's initial letter capitalized.
LULU B. BE HERE, WEAR JOY