Trademark: 85482516
Word
AMERICAN EXPRESS TREAT YOURSELF
Status
Dead
Status Code
710
Status Date
Friday, March 6, 2020
Serial Number
85482516
Registration Number
4374463
Registration Date
Tuesday, July 30, 2013
Mark Type
3000
Filing Date
Tuesday, November 29, 2011
Published for Opposition
Tuesday, May 14, 2013
Cancellation Date
Friday, March 6, 2020

Trademark Owner History

Classifications
35 promoting the sale of credit card accounts through the administration of incentive award programs
36 Prepaid purchase card services, namely, issuing prepaid purchase cards and processing electronic payments made through prepaid cards
The color(s) blue, dark blue, light blue, black, white and gray is/are claimed as a feature of the mark.
THE CREDIT CARD SHAPE
The mark consists of the design of a transparent credit card face on which translucent matter is printed. The wording "AMERICAN EXPRESS" in dark blue stylized font appears at the top of the mark above a central square shape formed from negative space outlined by a rounded concentration of numerous inward pointing triangles in shades of blue and light blue. The wording "TREAT YOURSELF" in white stylized font with black and gray shadowing is placed across the central square design. The remaining white appearing in the mark represents transparent areas is not part of the mark. The broken line representation of the overall rectangular shape of the card is intended to show placement of the mark and is not claimed as a feature of the mark.

Trademark Events
Mar 6, 2020
Cancelled Sec. 8 (6-Yr)
Jul 30, 2018
Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed
Jul 30, 2013
Registered-Principal Register
May 14, 2013
Official Gazette Publication Confirmation E-Mailed
May 14, 2013
Published For Opposition
Apr 24, 2013
Notification Of Notice Of Publication E-Mailed
Apr 8, 2013
Law Office Publication Review Completed
Apr 2, 2013
Approved For Pub - Principal Register
Mar 26, 2013
Teas/Email Correspondence Entered
Mar 25, 2013
Correspondence Received In Law Office
Mar 25, 2013
Teas Response To Office Action Received
Nov 15, 2012
Notification Of Non-Final Action E-Mailed
Nov 15, 2012
Non-Final Action E-Mailed
Nov 15, 2012
Non-Final Action Written
Oct 9, 2012
Teas/Email Correspondence Entered
Oct 9, 2012
Correspondence Received In Law Office
Oct 9, 2012
Teas Response To Office Action Received
Jul 23, 2012
Notification Of Non-Final Action E-Mailed
Jul 23, 2012
Non-Final Action E-Mailed
Jul 23, 2012
Non-Final Action Written
Jun 21, 2012
Teas/Email Correspondence Entered
Jun 21, 2012
Correspondence Received In Law Office
Jun 15, 2012
Assigned To Lie
Jun 4, 2012
Teas Response To Office Action Received
Jan 29, 2012
Notification Of Non-Final Action E-Mailed
Jan 29, 2012
Non-Final Action E-Mailed
Jan 29, 2012
Non-Final Action Written
Jan 21, 2012
Assigned To Examiner
Dec 6, 2011
Notice Of Design Search Code Mailed
Dec 5, 2011
New Application Office Supplied Data Entered In Tram
Dec 2, 2011
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24