The mark consists of the wording "PLAY IS THE WAY" in red, set inside a banner of a generally rectangular shape with a white background and a black and blue border. Arranged around the border are stylized depictions of eleven boys and girls in the colors brown, white, black, green, orange, blue, red, peach, gray, yellow, pink, and purple, with gray shadowing set below the boys and girls appearing below and to the left and right of the banner. The boy below the wording "WAY" is carrying a stuffed toy bear in the colors brown and black. The boy on the far left of the mark is holding a skateboard in the colors red, black, and blue. The girl below the space between the wording "PLAY" and "IS" is sitting in a wheelchair in the colors white, black, gray, and pink. Below the wording "THE" is a stylized depiction of a cat in the colors yellow, black, and white, with gray shadowing below the cat. A stylized depiction of a frog in the colors green, black, and white appears on the upper right corner of the banner. The boy on the far right of the mark has the number "6" in black written on his shirt and is holding a red rugby ball under his arm. A paint can in the colors black, gray, and red appears to the right of the boy carrying the stuffed toy dog, with spilled paint in the colors red, white, and black appearing next to the can of paint.
The color(s) RED, PINK, ORANGE, PEACH, YELLOW, GREEN, BLUE, PURPLE, BLACK, WHITE, BROWN, and GRAY is/are claimed as a feature of the mark.