The color(s) light blue, yellow, green, orange, white, red, purple and dark blue is/are claimed as a feature of the mark.
"KIDS"
The mark consists of the word "hipstar" in a light blue stylized font, wherein the two syllables are separated by a multi-colored (yellow, green, orange, light blue, red, purple, dark blue), star symbol with seven stripes, which has the word "kids" superimposed in white letters thereon.
HIP STAR KIDS