35 Retail store and on-line retail store services featuring cosmetics and make-up, namely, foundations, concealers, highlights, shadows, cheek colors, lipstick, lip pencils, lip gloss, eye colors, eye pencils, eye liner, mascara, loose powder, and blush; liquid cosmetics and make-up, namely foundations, concealers, highlights, shadows, cheek colors, lipstick, eye colors, eye liner, and blush; all purpose carrying bags; cosmetic bags; cosmetic cases; beauty supplies and equipment; books and textbooks