The color(s) red, white, black, blue, orange, and green is/are claimed as a feature of the mark.
"SHRIMP FLAVORED CHIPS" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE "ALSAEWOOCHIPS" WHICH TRANSLATES TO FLAYED SHRIMP CHIPS
The mark consists of the design of a red circle having a white teardrop located within the top half thereof, the red circle having a white outline, the Latin letters "NONGSHIM" in black lettering located to the right of the red circle; non-Latin characters in blue, orange, and green located below the word "NONGSHIM"; the English word "Shrimp" in blue lettering, with the letters "Shrim" underlined in blue, located below the non-Latin characters in blue, orange, and green; the English word "Flavored" in green lettering located below "Shrimp" and the English word "Chips" in orange lettering located below the English word "Shrimp".
The non-Latin characters in the mark transliterate to "alsaewoochips" and this means "flayed shrimp chips" in English.
The English translation of "NONGSHIM" in the mark is "heart of the farmer".