Color is not claimed as a feature of the mark.
The mark consists of the words TOPLINE MATTERS and an arrow design. The word MATTERS is drawn beneath the letters "pline" in TOPLINE, and in a smaller font. An arrow is drawn ascending from the dot above the "i" in TOPLINE toward the upper right corner of the drawing. The tail of the arrow curls in a counter-clockwise oval around the dot of the "i" in TOPLINE.