42 Providing a web site featuring technology that enables users to post information on a global computer network; Providing a web site featuring technology that enables users to post information on a global computer network, namely, providing a website that enables users to organize and manage text messages, instant messages, microblogs, text, weblinks, images, audio and video content; Providing a web site featuring technology that enables users to post information on a global computer network, namely, providing a website that enables users to comment on and interact with other users with text messages, instant messages, microblogs, text, weblinks, images, audio and video content; Providing a web site featuring technology for reporting updates to subscribers on information posted on a global computer network, namely, providing a website that enables users to subscribe to and follow online content by author, subject or topic of interest; Providing a web site featuring technology that enables users to search online content, namely, messages and postings, by keyword, topic, author, friend, individuals and community; Computer services, namely, monitoring, tracking, analyzing, and reporting on the Internet traffic to postings on a global computer network, namely, reporting regarding the popularity of authors using leaderboards, award pins, trending messages and recommendations; Providing a website featuring technology that gives users the ability to create customized web pages featuring user-defined information for use in the creation of online communities and chat rooms; Computer services, namely, creating an on-line community for users to engage in social networking; Providing an interactive website featuring technology that allows users to enter, access, and synthesize information and generate reports for use in generating analytics relating to distribution and viewership of messages and advertising