42 Providing a web site featuring technology that enables users to post information on a global computer network; Providing a web site featuring technology that enables users to post information on a global computer network, namely, providing a website that enables users to organize and manage instant messages, microblogs, text, weblinks, images, audio and video content; Providing a web site featuring technology that enables users to post information on a global computer network, namely, providing a website that enables users to comment on and interact with other users with instant messages, microblogs, text, weblinks, images, audio and video content; Providing a web site featuring technology for reporting updates to subscribers on information posted on a global computer network, namely, providing a website that enables users to subscribe to and follow online content by author, subject or topic of interest; Providing a web site featuring technology that enables users to search online content, namely, messages and postings, by keyword, topic, author, friend, individuals and community; Computer services, namely, monitoring, tracking, analyzing, and reporting on the Internet traffic to postings on a global computer network, namely, reporting regarding the popularity of authors using leaderboards, award pins, trending messages and recommendations; Providing a website featuring technology that gives users the ability to create customized web pages featuring user-defined information for use in the creation of online communities and chat rooms; Computer services, namely, creating an on-line community for users to engage in social networking