16 paper and printed matter, namely, a series of articles for publication in booklets, catalogs, guides, handouts, magazines, manuals and newsletters all featuring information on self-help, self-improvement, self-motivation, personal and professional empowerment, life coaching, and human potential, management, marketing, motivation, negotiation and sales training; posters; printed educational, instructional and teaching materials all featuring information on self-help, self-improvement, self-motivation, personal and professional empowerment, life coaching, and human potential; series of non-fiction books all featuring information on self-help, self improvement, self-motivation, personal and professional empowerment, life coaching, and human potential