Color is not claimed as a feature of the mark.
The mark consists of all letters and symbols in paint brush font. The letter "B" is in all caps while "eauty" are lower case, the letter "I" is in all caps while the letter "n" is lower case, the letter "B" is in all caps while the letters "reast" are lower case, and a military styled chain shaped into a heart with 1 270 winchesters bullets at the end of each chain.