The color(s) red, green, blue, orange, yellow, purple, tan, brown, pink, grey, and black is/are claimed as a feature of the mark.
The mark consists of a heart design composed of numerous colored elements all in the style of watercolor painting; the elements include flowers with and without petals. The text "BESITOS VALENTINO" appears in black script at the bottom of the heart design. From the bottom of the design and proceeding in a clockwise manner from the outside spiraling in, the elements making up the heart consist of a green circle with red petals, a blue circle with green petals, an orange dot, a circle of red dots with red and blue dots interior, a orange circle, a purple spiral design, an orange cross with orange dots, a green flower with a blue and white center, a dark blue flower, an orange circle, a red circle surrounded by grey dots, a red flower with red petals, an orange dot, a flower with brown and green petals, a green and blue sand dollar, an orange dot, a red sand dollar, an orange circle, a blue flower, a green circle, a blue flower, a small green flower, an orange dot, a red flower at the top vertex of the heart design, a green circle, a red flower surrounded by two orange dots, a green dot, and a red circle, a blue flower, a pink dot, a green flower, a red and pink flower, a green flower, a pink dot, a pink flower, a grey flower, a green flower, a tan circle, and orange dot, a grey dotted flower design, a red flower, a green flower, an orange flower, a green centered flower with red petals; progressing interior, a green flower, a blue flower, a daisy design with dark green petals, a green flower, a red flower a grey dot, a blue dot, a green flower, a pink flower with a dark center, a yellow flower, a small pink flower, a large yellow flower, a yellow dot, a green flower, a pink circular design, a blue cross, a green and red flower, a blue and red flower, a large blue flower, a green circle, a small pink flower, an orange flower, a blue dot, an orange circular design, an orange starburst, a large yellow and green flower, a blue cross, a black flower, a heart design, a yellow dot, and orange flower, a pink dot, an orange dot, a blue flower, a flower with blue petals, a green dot, a green dot, a red and green flower, a glue flower, an orange flower, a blue-green flower, a brown flower, a yellow dot, a green flower, a blue dot; skipping towards the center of the design, a yellow circle, a large red flower, and a blue and yellow flower.
The English translation of "BESITOS VALENTINO" in the mark is "VALENTINE KISSES."