The color(s) Pink, Green, Purple is/are claimed as a feature of the mark.
The mark consists of The Name Joi Doll, the script, the spelling of Joi Doll, the purple and pink letters outilined with green. The pink and purple butterfly thats sits over the letter I, the little girl with pigtails that sit in the place of the letter o in the word DOLL and the pink and purple blast of color behind the words Joi Doll.