35 Franchising, namely, offering business management assistance in the establishment and/or operation of retail and on-line retail sporting goods stores; retail store and on-line retail [ store ] services featuring clothing, sports bags, sports equipment, [ vitamins, supplements, printed books, magazines and training materials in the field of sports, towels, ] pennants, protective clothing and [ headwear, lighting equipment, eyewear, wall boards, ] backpacks [, duffle bags, luggage, tote bags, velocity radar detectors, analgesics, insect repellant, skin cleansers, pre-recorded DVD's featuring information about sports, clip boards, note books, bean bags, whistles, document, stationery-type and briefcase-type portfolios, penalty flags, snacks, over the counter drugs and herbal remedies and educational books, magazines and training materials in the field of sports ]