The color(s) green, red, silver, white and black is/are claimed as a feature of the mark.
"ORIGINAL RECIPE - 12 FL. OZ. - LAGER BEER", "BREWED IN HOLLAND", "DIPLOME D'HONNEUR AMSTERDAM 1883", "TRADE MARK", "MEDAILLE D'OR PARIS 1875", "GRAND PRIX PARIS 1889", "HORS CONCOURS MEMBRE DU JURY PARIS 1900", "EST", "1873", AND "PREMIUM QUALITY"
The mark consists of an overall oval silver shape with a silver and white curved band at the top and bottom on a green background. The stylized wording "HEINEKEN" appears on a black banner with white outlines across the middle with "EST" and "1873" underneath. Within the oval shape the stylized wording "ORIGINAL RECIPE - 12 FL. OZ. - LAGER BEER" and "BREWED WITH PASSION FOR QUALITY" appears in the outer part with white curved bands on each side. Within this wording is the stylized wording "BREWED IN HOLLAND" and "PREMIUM QUALITY". In the white colored center with green bands is the stylized wording "DIPLOME D'HONNEUR AMSTERDAM 1883" in silver, "TRADE MARK" in red, "HORS CONCOURS MEMBRE DU JURY PARIS 1900" in silver, MEDAILLE D'OR PARIS 1875" in red, and "GRAND PRIX PARIS 1889" in red. A red star and two silver seals also appear in the white colored center, above the word "HEINEKEN". The words "HEINEKEN EST. 1873 ORIGINAL RECIPE 12 FL. OZ. LAGER BEER BREWED IN HOLLAND PREMIUM QUALITY BREWED WITH PASSION FOR QUALITY" are in white color.
The English translation of the words "DIPLOME D'HONNEUR", "HORS CONCOURS MEMBRE DU JURY", "GRAND PRIX", and "MEDAILLE D'OR" in the mark is certificate of honor, unrivalled member of the jury, grand prize, and gold medal.