Color is not claimed as a feature of the mark.
The mark consists of the literal words LOCAL PICKINS with a cartoon image of a pear, an orange slice, and a peach slice located to the right of the word LOCAL and a cartoon image of a piece of cheese to the left of the word PICKINS; the literal words "specialty food & cravings" are located below the word PICKINS and the literal words "in your neighborhood" are located below the words "specialty food & cravings".
LOCAL PICKINS SPECIALTY FOOD AND CRAVINGS IN YOUR NEIGHBORHOOD