The color(s) red and blue is/are claimed as a feature of the mark.
The mark consists of the word "readers" in blue, in all capital letters, followed by a lower case red letter "i" and a capitalized blue letter "C." The letters increase in both height and width from left to right. The top portion of the letter "C" ends in a curlicue that renders the letter "C" a stylized representation of an eye. The letter "C" is also topped by three straight red lines indicating eyelashes, which radiate upward and outward from the top of the letter "C," increasing in thickness from bottom to top.