9 Apparatus for recording, transmission or reproduction of sound or images; electronic point of sale terminals; electronic point of sale terminals accepting mag strip, smart and chip cards, bar codes and printed, web, wap and text code numbers; calculating apparatus and instruments, namely, calculating machines and data processing equipment, cash registers, computers, computer software for operating promotional incentive schemes, discount schemes or customer loyalty schemes, computer programs for operating promotional incentive schemes, discount schemes or customer loyalty schemes, blank magnetic data carriers, encoded cards and cards bearing machine readable information, namely, encoded electronic chip cards for use by consumers in respect of promotional incentive schemes, discount schemes or customer loyalty schemes, encoded, magnetic, optically readable or electronic discount cards or passes, namely, magnetically encoded identity cards, magnetically encoded bank cards, magnetically encoded credit cards, magnetically encoded cheque cards, magnetically encoded cash cards, cards bearing magnetic or optically readable data media for use in connection with promotional incentive schemes, discount schemes or customer loyalty schemes, and magnetically encoded debit cards, blank smart cards