The color(s) yellow, white, gray, black and purple is/are claimed as a feature of the mark.
"WATER"
The mark consists of the white words "COOL CHUCK SAYS"... above an image of a purple soda can with black arms, white hands, black sunglasses, a white stylized smile, above the white word RETIRED!. The can has a gray base. It is holding up a white sign with a black border displaying the black words I'M RETIRED, DRINK WATER!. The can has the black words "COOL CHUCK" THE RETIRED COLA CAN below it, all appearing on a stylized yellow background. To the left of the can is a yellow and purple outline of an oval that contains the yellow word IMPACT above the purple stylized word WATER with purple droplets emerging from both sides.
"COOL CHUCK" SAYS... I AM RETIRED, DRINK WATER! RETIRED! IMPACT WATER "COOL CHUCK" THE RETIRED COLA CAN