Color is not claimed as a feature of the mark.
The mark consists of a picture with two circles. The outer circle contains the words "Physicians Choice for Timely Reimbursements". The inner circle contains the wording "McLins", and is surrounded by the words "Medical Billing, Coding, & Consulting". The text "001100 1 01100 10 101010 00 1001000 100 0100 11 00 1000 0010100 101100 10011000 100010 10101010 00101100 10011 01 00001000 10101010 001 11000001 00001000 10 100000 11000001 000 0010" is in the background, and near the bottom are 3 caducees.
The stippling is for shading purposes only.