Color is not claimed as a feature of the mark.
The mark consists of the words "Fisher & Son" with a line underneath it and the words "COMPANY, INC." underneath the line; the "&" is enclosed in a diamond shape and is the bottom of four images also enclosed in diamond shapes, all images being arranged together in a diamond shape as well; the top image is a golf flagstick, the left image is a tree, and the right image is a leaf.