35 On-line retail store services, namely, providing dynamic, interactive and incentivized on-line retail store and shopping services featuring a wide variety of consumer goods and services; interactive shopping services in the nature of an on-line shopping site, namely, dynamic peer-to-peer shopping, peer-to-peer commerce, on-line order entry for a variety of consumer goods and services, and advertising and promotional services; Providing an on-line incentivized commerce web site offering incentivized shopping services, namely, enabling participants to become resellers of retail goods via social shops in exchange for rewards based on compensation, namely, virtual points or virtual dollars, active or virtual currency, redeemable materials; Business services, namely, on-line marketing of a variety of goods and services including the goods and services of others that can be purchased by consumers; On-line e-commerce services, namely, providing an on-line dynamic, interactive on-line shopping site and retail store services featuring a wide variety of consumer products and services; Business research in the fields of trend tracking, product trend tracking and sales tracking; Online business information services, namely, compiling shopping and retail store information to help sellers identify and connect with consumers, to provide consumers with information about sellers and their products, and to allow consumers to compile and share information about sellers and their products with other consumers