The color(s) blue,green, yellow, purple, black and white is/are claimed as a feature of the mark.
The mark consists of the literal text "First Choice Kidcare" in bold and black serif lettering along with smaller san serif lettering saying "Where your kids health is #1". Three graphic images of children are also shown in the mark as being yellow, puple and green, with one image holding the number 1 and the other two standing side by side. The colors used in the lettering include blue, green, yellow, purple, and black.
FIRST CHOICE KID CARE WHERE YOUR KIDS HEALTH IS NUMBER ONE. ONE