Color is not claimed as a feature of the mark.
The mark consists of a cross design containing the design of a human figure, to the right of the cross design is a shield design containing the staff of asceclepis, and to the right of the shield design are the words "Blue" followed by the number "365", and directly below the words Blue365 are the words "Because health is a big deal".
BLUE 365 BECAUSE HEALTH IS A BIG DEAL