The color(s) red, white and gray is/are claimed as a feature of the mark.
The mark consists of a stylistically designed logo consisting of a red background with an inset white oblong shape that has curved edges on each side, and straight lines on the top and bottom. The colors red and gray appear inside the oblong shape in roughly the same proportion, and the word "Jacksons" is shown in white lettering inside the oblong shape.