41 Educational services, namely, providing virtual and educational audioguided tours of museum, a historical site, a city, a region, an exhibition, a landmark, heritage; organizing sporting events, namely walking, running, cycling, swimming, riding, trail, skating, skiing, sailing, motor sports, racquet sports, sports that use a ball; organizing cultural events; publishing of books, guide books and reviews; film production, audio recording production and photo production, namely, photography; production of guided and geolocated tours in the nature of entertainment services, namely, travel and educational shows related to guided and geolocated tours, trips, outdoor activities, treasure hunts, hare and hounds games, games and broadcast over television, satellite, audio, video media, and Internet; rental of photos, films and sound recordings; video, photo, sound editing; photography services; sound and video services, namely, entertainment services, namely, providing on-line non-downloadable sound and video recordings in the field of guided and geolocated tours, trips, outdoor activities, treasure hunts, hare and hounds games, games; entertainment and educational services in the nature of competitions in the field of entertainment, education, culture, sports, and other non-business and non-commercial fields, namely, guided and geolocated tours in the nature of arranging and conducting walking tours for entertainment, educational, and recreational purposes, trips, outdoor activities, treasure hunts, hare and hounds games, games; booking of seats for shows; publishing of electronic publications; electronic desktop publishing; organization of social entertainment events, namely, geoguided role-plays, scavenger hunts and treasure hunts; entertainment services, namely, providing virtual environments in the nature of virtual excursions which users can interact for recreational, leisure or entertainment purposes; computer services, namely, providing on-line non-downloadable geolocalized computer game programs for use with mobile phones and computers