The color(s) green,beige, and white is/are claimed as a feature of the mark.
The mark consists of big letters BACK COUNTRY in white color written upon an image in green and beige color wherein there are mountains and trees in the background, canoeists in the foreground on a lake with the words MEAT SNACKS in beige color in small text underneath the words BACK COUNTRY. The phrase "A FLAVOR ADVENTURE" in white color is written in a green banner under the canoeists as shown in the mark.