The color(s) blue, brown, red, skin tone, white and yellow is/are claimed as a feature of the mark.
"BUSINESS" AND "COPY PAPER"
The mark consists of a vertical rectangle in red. Inside the rectangle at the top is the term "SBC" in yellow with a blue border. Beneath this wording is the wording "SMART BUSINESS CHOICE" in yellow with a blue border. Beneath this wording is the bust of a man with the face, neck and ear in skin tone, a moustache in brown, lips in red, eyes with brown pupils inside the white of the eyes, eyebrows in brown, and hair in brown. The bust includes clothing consisting of a white shirt with a white collar and blue vertical strips, a blue tie, and a brown jacket. All of the bust and clothing is in a brown oval picture frame, with a red border. Below the picture is a brown ribbon banner with the wording "W.B. MASON", in red. The oval frame and ribbon banner are outlined together in white. Below the banner is with the wording "COPY PAPER" in yellow. Overlaying the top of the oval frame is the wording "WHO BUT" in red and outlined in white, with blue lines outlined in white above and below this wording.