Color is not claimed as a feature of the mark.
The mark consists of the word NOVALERT which is a combination of two words. First word is NOVA, meaning new in latin. The second word is ALERT. The combination of the two words in one uses the letter A only once. The name NOVALERT suggests "new alert". Inside the letter O, in NOVALERT, there is a simplified shape of a house, with a garage door and a triangle shape pointing down.
NOVA ALERT