16 Printed advertising, promotional and marketing items and materials in the nature of printed informational cards and quick reference guides in the fields of engineering, science, measurement unit conversions, time zones, meteorological information, health, medicine, public safety, insurance, sports, entertainment events and venues, zoos, amusement parks, travel, business, conventions and trade shows, government agencies, laws, rules and regulations, public service information, educational institutions and pets; printed informational cards in the nature of instruction sheets for consumer products and services