The color(s) black, white, and red is/are claimed as a feature of the mark.
The mark consists of the logo was created using a silouhette from a photo of my son doing the high jump event for track and field. The silouhette is black with outlines of white and pale reds tracing the body. AMP'd was thought of by using his initials (Assante' M Pulliam). The slogan, it's in the name..., was thought of for personal meaning being his name as well as the fact that it can be used for other reasons of being amp's up, ready to go, charged, eager, etc.
AMP'D IT IS IN THE NAME...