Color is not claimed as a feature of the mark.
The mark consists of DOGTOWN is spelled out in all capital letters, except for the second "O" in dogtown. That space is filled with the circle dogtown hotdog logo with two palm trees and a bird in the background. The hotdog mascot is holding a pitcher of beer in one hand. In the other hand, the hotdog is holding up a hamburger. He is wearing sunglasses with a banner covering the lower third of his body. On the banner, it reads "DOGTOWN.".
DOG TOWN DOG TOWN