Color is not claimed as a feature of the mark.
The mark consists of a solid oval outlined with two border lines, with the words "CoffeeKaanapali.com" capitalized between the two border lines following the shape of the oval across the top and sides. A stylized Bird of Paradise flower on a field is located in the middle of the oval. Across the bottom of the oval there is a ribbon with trim, with the capitalized words "Here Today Gone To Maui".
COFFEE KAANAPALI HERE TODAY GONE TO MAUI