The mark consists of the stylized, black wording "URBANI" appearing above the stylized, black wording "TRUFFLES". In between the wording "URBANI" and "TRUFFLES" is the depiction of two groups of three black and white coins separated by a circle containing the black and white depiction of a farmer working the fields with a dog in front of ticket of trees. Located below the farmer and dog in the field is a white banner containing the black wording "MARCA DI FABBRICA". The three coins appearing to the left of the farmer and dog in the field are arranged in a triangle. The left most coin comprises the bust of a head with the wording "VITTORIO EMANUELE ILL RE D'ITALIA", to the right of this coin appears another coin containing the depiction of a wreath with the wording "ESPOS. INTERNAZIONALE IN ROMA 1912 TORINO 1911" below that coin is another coin containing the depiction of non-descript person sitting in front of building. The three coins appearing to the right of the farmer and dog in the field are also arranged in a triangle. The rightmost coin comprises the bust of a head, to the left of this coin appears another coin containing the circular wording "ESPOSIZIONE INTERNAZIONALE TORINO 1911" surrounding the wording "A PAOLO URBANI" below this coin appears another coin containing the depiction of a wreath and banner inside which is the wording "PARIGI 1911". The coins, wording in the coins as well as the images in the coins are in the colors black and white. Below the black wording "TRUFFLES" is a brown rectangular band containing the white wording "WHITE TRUFFLES AND PORCINI". Below the tan band is the depiction of a brown and tan porcini mushroom with white, black and grey shading located above the depiction of a tan and brown truffle with grey and black shading. To the left of the depiction of the mushroom and truffle is the stylized, black wording "TRUFFLE THRILLS" with a black underline arranged vertically from the bottom. Other than the color white appearing in the depiction of the coins, the depiction of the mushroom, the depiction of the farmer and dog in the field, and the wording "WHITE TRUFFLES AND MUSHROOMS" the color white represents background or transparent areas of the mark and is not part of the mark.
The names "VITTORIO EMANUELE" and "PAOLO URBANI" do not identify living individuals.
The color(s) tan, black, brown, white and grey is/are claimed as a feature of the mark.
The English translation of "URBANI" is "CITIZENS OF THE TOWN"; the English translation of "ESPOSIZIONE INTERNAZIONALE TORINO 1911 A PAOLO URBANI" is "INTERNATIONAL EXHIBITION TURIN 1911 TO PAOLO URBANI"; the English translation of "PARIGI 1910" is "PARIS 1910"; the English translation of "MARCA DI FABBRICA" is "BRAND" or "TRADEMARK"; the English translation of "VITTORIO EMANUELE ILL RE D'ITALIA" is "VITTORIO EMANUELE THE THIRD KING OF ITALY"; the English translation of "ESPOS. INTERNAZIONALE IN ROMA 1912 TORINO 1911" is "INTERNATIONAL EXHIBITION IN ROME 1912 TURIN 1911".
"TRUFFLE", TRUFFLES", "WHITE TRUFFLES AND PORCINI", "MARCA DI FABBRICA", "ESPOSIZIONE INTERNAZIONALE TORINO 1911", "PARIGI 1910", "ESPOS. INTERNAZIONALE IN ROMA 1912 TORINO 1911" AND THE DEPICTION OF THE PORCINI MUSHROOM AND TRUFFLE