The color(s) white, blue and red is/are claimed as a feature of the mark.
THE WORD "CREPES"
The mark consists of the word "FROSTBITES", all capitalized, appearing in white block letters with a blue outline. The letter "O" is replaced by a blue circle with a white snowflake-like star figure in the middle and a bite-like mark appearing at the top right of the circle. Adjoined to the bottom right of the blue circle is a blue cone with white fill. Below the word "FROSTBITES" appears the words "CREPES & FROZEN DELIGHTS", all capitalized, in red block lettering.
FROSTBITES CREPES AND FROZEN DELIGHTS