The color(s) Black and White is/are claimed as a feature of the mark.
The mark consists of The J and the L share the same long portion. The L is purposely long in the watermark because of the name "J. Long". The bottom portion of the L is also long and goes to the end of the letters "ong".
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Julius Long, whose consent(s) to register is made of record.
The wording Long has no meaning in a foreign language.