35 Commercial administration of the licensing of third party electronic content, namely, pictures, graphics, artwork, textual materials, images, data, postcards, group messages, online chat services, voice recordings, sound recordings, movies, radio programming, television programming, video content, music, games, icon skins, lock screens, app shelves, alarms sounds, wake up tones, ring backs and ringtones, for use with mobile communications, video and television viewing, gaming and computing devices; online retail store services featuring the electronic content of third parties, namely, pictures, graphics, artwork, textual materials, data, postcards, group messages, online chat services, voice recordings, sound recordings, movies, radio programming, television programming, video content, music, games and ringtones, to users of mobile communications, video and television viewing, gaming and computing devices; advertising, retail, marketing and publicity services, namely, promoting goods, services, events, products, brand identity, commercial information and news of third parties through print, audio, video, digital and on-line medium