The color(s) gold, yello, black, red, white is/are claimed as a feature of the mark.
The mark consists of a gold oval around a yellow oval separated by a black line. The yellow oval has"TRADITION Y ORGULL DE GUATAMELA FAMOSA DESDE 1869" wrote in black around a white oval with gold lines through it with a head of a rooster in the center in black out lined in gold, with a red banner across the chest with "GALLO" "CERVEZA" wrote in white.