The color(s) brown and gold is/are claimed as a feature of the mark.
The mark consists of three layers of text all in the color brown, with the first layer being the name "Frank" in uniquely stylized font and containing three-dimensional edge shading in the color gold, the second layer being the phrases "HOT DOGS" and "COLD BEER" beneath the first layer in a different, smaller font and separated by a diamond-shaped bullet point, and the third layer being the phrase "PURVEYORS OF ARTISAN SAUSAGE" beneath the second layer in a smaller font.