Color is not claimed as a feature of the mark.
The mark consists of the words "EL PAISA FOODS" and the design as shown. The words "EL PAISA" are in stylized lettering. Below the words "EL PAISA" is a banner. To the far right of the banner is the word "FOODS".
The English translation of EL PAISA in the mark is "buddy", or "mate", or "friend".