The color(s) aqua, brown, gold, orange, tan, red, orange, and grey is/are claimed as a feature of the mark.
The mark consists of the words "COOL MONA" in stylized font, with the word "COOL" in aqua and the word "MONA" in brown and aqua. Alongside the wording in the mark appears a modified reproduction of the Leonardo da Vinci painting Mona Lisa appearing within a gold and brown picture frame and having brown and gold dreadlocks, brown eyes, tan skin, blue eye shadow, red lips, a orange and brown butterfly around the neck, a grey nose ring, and a brown robe. In the background appears a landscape scene in grey, brown, and orange.