Color is not claimed as a feature of the mark.
The mark consists of the word "artbinder" in which the letters "a", "r", and "t" are an outlined font and the letters "b", "i", "n", "d", "e", and "r" are solid; the letters "a" and "b" are upper case; and there are three circles on the upright part of the "b".
ART BINDER