The color(s) dark blue, red, orange, white and yellow is/are claimed as a feature of the mark.
"SHOP"
The mark consists of the wording "WOORI" with large, stylized letter "W" followed by a drawing of a television with non-Latin characters in the television screen in white and with "O"s on top, representing an antenna, followed by stylized letters "R" and "I", all in dark blue. A rectangular shape appears underneath in orange color with the words, "SHOP" in white inside. Followed by non-Latin characters which transliterates to "WOORI" in red followed by the word "SHOP" in yellow.
The non-Latin characters in the mark transliterate to "WOORI" and this means "OURS" in English.
The English translation of "WOORI" in the mark is "OURS".