Color is not claimed as a feature of the mark.
"VODKA" AND "GULF COAST"
The mark consists of a cylindrical and slightly concave beverage container, with the stylized letters "GC" that in combination resemble a lower case "g" embossed or imprinted on the container. Directly underneath the "GC logo" the word "VODKA" appears in stylized capitalized printed letters, and beneath the word "VODKA" the words "gulf coast" appear in small printed letters. A contrast in color or material on the container gives the impression of a continuous elliptically shaped banner encircling the lower portion of the container, swooping upward in an arc toward the right side of the container's face and similarly swooping downward along the back side of the container. The container's cap is cylindrical and slightly tapered towards its top. Although color is not a feature of the mark, the tone of the cap matches the tone of the banner appearing at the lower portion of the container.